There are many ways of doing business in this modern world. Technology brings everything to new heights with the newest twists in old practices. Real estate businesses get a real kick out of modern technology, especially when conducting a real estate tour. The introduction of virtual and augmented reality has boosted the experience for potential buyers without the need to step outside their homes. There are even 360 virtual tours in real estate that people immediately look for when visiting a real estate website. Most businesses are ushering in real estate virtual tour services because they provide advantages that potentially increase sales and pique people’s interests.
However, one should not confuse the differences between virtual reality from augmented reality. There are specific applications and use cases where a degree of creativity is required to make either work in these situations. Real estate tours, through the use of these in the right way, have transformed the way real estate businesses exist. The convenience, creativity, coupled with accessibility have given rise to a whole new dimension of giving a buying experience.
What is Virtual Reality
Defining virtual reality will give you an understanding of what to expect especially when you talk to outsourced services to those who require help in getting these videos done. Professionals have it nailed especially on how to make a virtual tour for real estate, so you better know what you are communicating.
Virtual reality is recreating an environment where you can give a person an experience of being in another world. It normally uses optical equipment that encloses the vision to focus only on the screen. A real estate tour that gives a virtual tour can also be controlled from the person’s perspective if the development allows it. They can walk within their own spaces and make it seem like they are in another property.
This is also a good application for a 360 virtual tour for real estate businesses. Potential buyers will get a glimpse of actually being inside the home without physically being there and as they turn their heads they will see the other parts of the home from where they are standing or from their vantage point.
Differentiating Augmented Reality
Augmented reality, on the other hand, taking from the root word augment, adds to the view of the existing world in the aspects of seeing, hearing, and in other cases, feeling. Augmented reality normally takes on the background of what the camera sees, therefore the apparatus most commonly used here are mobile phones. It then adds to the background something that can complement its look.
These AR items normally come in smaller sizes and not a whole background. This is to be able to use the surrounding space as a platform which then can be topped off with something that seems to be co-inhabiting the space.
Let’s take a real estate tour as an example. If you are in a property you wish to view personally and it is bare and empty with no furnishings, AR can help you visualize a couch or a bed in a particular area by using your mobile phone and pointing the camera that way. It may not be as extensive as a 360 virtual tour for real estate properties, but it does have its pros.
How They are Changing Real Estate Businesses
An AR or VR experience will have a major impact on your enterprise in real estate. Not to mention the attention it will bring and benefits on your end. More and more businesses are adopting this technology to get more people flocking in and making sure that their customers get a firsthand experience. Here are other benefits which you might be able to enjoy as well.
- Creative advertising
AR and VR are new ways to advertise. They present people with an accessible view that answers most of their queries in one online tour. Furthermore, the ability to distribute this through social media or websites now become a competitive way to reach people.
- Everything done digital
With the age of computers still at its peak, real estate tours have no way to go but up by joining the bandwagon of technology. Even in today’s pandemic, the practices of society all point to an online world making AR and VR a way to put a twist into what people experience and look at daily. If your real estate business is then found to be interesting, you can expect an increase in traffic where you might just find your next buyer to be in.
- Transforming tours
People always look for something new. Videos have had almost everything done and exhausted to reach the climax of creativity
and keep people interested in viewing them. AR and VR experiences take this to a whole new level by giving the reigns to the viewer
and allowing them to control the experience at their own pace. If you’ve run out of catch 3-second intros, then this could be your ticket to a whole new set of viewers.
- An unforgettable customer experience
Lastly, being the recipient of a real estate tour, people would want to have a lasting impression on the experience. They want to remember the tour along with the brand that brought it to them. This way, recall, and credibility starts at the forefront while giving people a sneak peek of the quality they can expect.
The use of VR and/or AR is a complement to the real estate tours you do coming from
a physical experience or from guided video tours. These give a whole new dimension to the customer experience
by allowing them to immerse in the experience at the comfort of their own slippers at home. Note though, that when you have something done with an outsourced service,
make sure that you know which one you are referring to as these are two different technologies treading
on similar platforms. Once you are able to familiarize yourself with a lot of the work
with this technique, try to implement them in your own way in your real estate business. You can gain advantages in many ways. Don’t settle for less, go for the winner in VR and AR.