Most search engines, including Google, use backlinks as a key ranking component. Building backlinks is something you should be doing if you want to conduct SEO for your website and acquire relevant organic traffic. The greater your website’s reputation in Google’s views, the more backlinks it has from authoritative domains. You’ll also rule the SERPS.

Link building has a bad name these days, and it’s frequently connected with link spamming. That, however, should not be the case.

You can create backlinks without spamming other websites if you use clever tactics. Getting quality backlinks might be difficult if you’re in a dull niche. Continue reading to learn eight ways to create links utilizing ethical tactics and SEO technologies that will make your life simpler.

Replicate competitors’ best backlinks

SEO is similar to a game of poker with your opponents, with Google as the dealer. The only difference is that everyone must play with their cards face down on the table.

The cards are the backlinks in our instance, and everyone has access to them. You may easily obtain a list of your competitor’s backlinks and then attempt to duplicate their most effective ones.

One of the smartest strategies to identify fresh link-building possibilities and boost SEO is to copy competitors’ backlinks. Begin by identifying your core rivals, or the websites that rank in the top five places for your primary keywords. 

Backlink is important

If they rank higher than you, it implies they have a better link profile and higher-quality backlinks. You’ll need to evaluate their backlinks once you’ve decided which rivals to watch.

I’ll teach you how to use Monitor Backlinks to mimic your competitor’s top links, but you may use your favorite SEO tool instead.

Use the data supplied by Monitor Backlinks to evaluate which connections are worth copying after adding your main rivals. Don’t make the mistake of attempting to duplicate all of them. Even Wikipedia has some broken connections. 

Only the links with a high authority should be replicated. While this is not always the case, the more difficult it is to obtain a backlink from a website, the higher its worth.

Look at the Moz Domain Authority and Ahrefs Domain Rank to get a quick idea of a domain’s worth. Check how those sites link out to third-party websites whether these metrics are suitable for you.

It would be beneficial to your SEO operations if they employ do-follow links. It won’t assist you with SEO if it’s nofollow, but it could send some relevant visitors to your site.

In Monitor Backlinks, you’ll see that some links are highlighted. This occurs when your website already has a link from the same domain, indicating that you should not duplicate it.

After you’ve found websites with strong stats, double-check that they’re connected to yours. Try to figure out where each of your competitor’s backlinks came from. 

Send a request to become a contributor if it was a guest piece. If it was a blogger that did a product review, get out to them and give them a fantastic bargain in exchange for a similar review.

Analyze competitors’ mentions

It’s not sufficient to look at your competitor’s backlinks. You should also be aware of any mentions of their brand name on the internet.

You’ll know if it’s a mention on social media, a forum, or a website if you use Mention.

If a competitor’s client has a query and you’re the first to respond, you’re likely to build a solid connection with that customer. If he has a website, you may be able to get a backlink if he endorses you.

You may enhance your chances of getting business and backlinks by being helpful and addressing queries before others.

Setting up notifications for your important keywords is another way Mention may help you obtain backlinks. If you have a marketing tool, for example, you may set up an alert for the term “marketing tool.” You may respond to anybody who produces an article on marketing tools or posts anything on social media by asking them to consider or include your tool as well.

Build backlinks with infographics

Infographics have been one of the most popular ways of link development over the past several years. The demand for infographics has increased dramatically since 2009.

Infographics are regularly published by major media such as Mashable, The Verge, Huffington Post, and others, and people adore them. Because infographics are so easily shared, they’re ideal for not only establishing backlinks but also increasing traffic from social media.

If you aren’t a designer, you can hire someone to make an infographic for you on Fiverr for as little as $5. You may discover expert designers on Dribble if you want a better-looking infographic. And you may submit your infographics to some of the most prominent infographics directories once you’ve finished it and published it on your site.

You may use Twitter or Mention to identify people who have already shared relevant infographics to help spread the word even further. You might reach out to them and ask them to have a look at your freshly published infographic and provide comments. They could share it on social media and link to it if they liked it.

Guest blogging

Guest blogging is still one of the most effective methods to gain attention on the internet. You may engage with other individuals in your field and tap into previously established audiences. It’s an effective method for increasing social media followers, boosting traffic, and obtaining high-quality backlinks.

Guest blogging, contrary to common perception, has existed long before Google began considering backlinks as a ranking factor. To be more specific, guest pieces date back to the days when newspapers were widely circulated.

As long as your guest articles aren’t spammy and badly written, there’s no reason to be concerned about a penalty from Google.

Though, if you’re about to guest post, make certain it’s high-quality content. At least as excellent as, if not better than, the information you post on your own website. Although not all guest bloggers are successful, if you take this strategy properly, you will reap the rewards.

Build a solid internal linking structure

Internal links won’t provide you with a significant SEO boost, but they will help you improve your website’s general usability, and they’re also a wonderful method to establish links with your chosen anchor text.

Don’t overuse this approach, and don’t generate more than 100 internal links on each page, otherwise, your website will appear suspect.

Broken link building

The broken link construction approach is a lesser-known method of creating backlinks. This entails locating 404 errors or other similar issues on a blogger’s website and informing them respectfully.

They could reward your assistance by connecting to your website because you’re doing them a favor. Backlinks to third-party websites are often seen on resource pages where bloggers connect to them.

Check My Connections, a Google Chrome extension that makes it simple to discover broken links. When you’ve discovered these problems, contact the webmaster and inform them of the situation. 

Give them clear instructions and make it simple for them to spot and correct the error. Then, as a resource to replace the broken link, propose your website.


Smart approaches might help you develop backlinks to your website. If you’re just beginning to start, the entire procedure may take a long time, but it’ll be well worth it in the end. Build only high-quality backlinks, and don’t waste time on connections that might cause problems.